We currently have 4 locations. We’ve planned our expansion very carefully. We want each Ghost location to have it’s own personality and reflect the clientele and neighborhood it serves. And that simply doesn’t work with a chain or franchise model.
That’s why we try and provide a relaxed atmosphere that promotes conversation and interaction. We want people to know the people that are serving them and even the people sitting next to them. It’s not about high turnover or simply providing a place for people to camp out with their laptops all day. It’s about creating a community within the community.